The yee haw cowboy meme challenge on TikTok shows people transforming into cowboys and cowgirls.
Cowboy-related memes are trending across the net. On TikTok, the foremost popular iteration of a cowboy meme is often referred to as the “Yee Haw Challenge” or labeled with the hashtag #yeehaw. The premise of this challenge is that someone “turns into” a cowboy or cowgirl, typically after consuming a beverage labeled “yee haw juice.” This skit is performed to the song “Old town Road” by Lil Nas X.
The lyrics to the clip included in these TikTok videos go:
“Yeah, I’m gonna take my horse to the old town road I’m gonna ride ’til I can’t no more I’m gonna take my horse to the old town road I’m gonna ride ’til I can’t no more Kio, Kio.
I got the horses in the back Horse tack is attached Hat is matte black Got the boots that’s black to match”
Usually, when the beat drops right before the line “I got the horses in the back,” people make their transformation into a cowboy or cowgirl. In some variations of this meme, someone thinks that they’re drinking eGirl or eBoy “juice” solely to realize that they’re really drinking cowboy or yee haw “juice.” after the transformation takes place, individuals usually dance along to the rest of the song clip, typically performing exaggerated cowboy gestures. other variations of this meme include jokes and unexpected components, like having a cat drink the yee haw juice, or including live alpacas within the video.