TikTok Yee Haw meme Challenge

The yee haw cowboy meme challenge on TikTok shows people transforming into cowboys and cowgirls.
Cowboy-related memes are trending across the net. On TikTok, the foremost popular iteration of a cowboy meme is often referred to as the “Yee Haw Challenge” or labeled with the hashtag #yeehaw. The premise of this challenge is that someone “turns into” a cowboy or cowgirl, typically after consuming a beverage labeled “yee haw juice.” This skit is performed to the song “Old town Road” by Lil Nas X.

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The curious case of TikTok’s rise in India

The rise of the Chinese short video-sharing app TikTok in India has been so spectacular over the past year that it’s currently nearly impossible for any social media user to not have come across its content.
For the young generation though, especially the teenagers and even younger children, the app needs no introduction.

In fact, according to a new report from mobile app intelligence firm sensor Tower, out of the 18.8 crore new users that TikTok added globally within the first quarter of 2019, 8.86 crore were from India.
Globally, TikTok has far crossed 1.1 billion installs and within the first quarter of 2019, it emerged as the third most installed app within the world, ranking behind only Facebook’s WhatsApp and messenger at No. 1 and No. 2, respectively, the analysis showed.

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